About Me

Hi, I am a Brand Consultant located in Shanghai, China. I also been trained as the market researcher with a master degree in business with consumer psychology. In fact, I am covering both blogging (writer) and brand strategic planning.

If you are an SME like an app developer who might benefit from one of the largest markets in the world, please stop by. I can offer market research and consumer insight research within Chinese consumer, help you to identify the potential consumer, analysis the chance to thrive and help you boost the revenue.

Also, I am able to help you plan your strategic in China’s marketing, helping you build up a Chinese website and social platform.

MSc in Business with Consumer Psychology | Freelance writer | Brand Consultant

personal information

Full Name
Runchen Sun
Feb 1997
Yangpu District, Shanghai, China
+86 132 9909 2889


Chinese (Mandarin) native
English (Speaking) fluent
English (Writing) intermediate
Chinese (Cantonese) elementary

Professional Skills

Freelance Writer
Business Consulting (Brand and Marketing)
Social Media Marketing

Professional Skills


Styled List

  • Task oriented
  • Self motivated and self regulated
  • Multi-task and exploratory thinking

The Style of Work

  • Tend to work with clear goal
  • Talented at gather information and develop solution
  • Skilled in utility tools and online cooperte tools
  • Willing to accept and love to remote work
  • Passionate at new products and willing to accept it

work experience

Sep 2015 - Present

Freelance Writer and Editor

Freelance - ifanr

Served as a freelance writer for the famous tech media ifanr in China, creating content focused on App review and other consumer electronics tips, helping millions of people to gain a better experience of using their smart devices.

Sep 2016 - May 2018

Content Producer Manager

Part time - Anzhi

Served as both a freelance writer and group manager in this company. Capable of operating a part-time content producer group with more than 20 peoples. In charge of creating contents in apps review, latest technology news and operating social media like wechat and weibo.

July 2016 - Dec 2016


Internship - 西安航天恒星科技实业(集团)有限公司

– Social media operations
– Copywriting
– Product design
– Team coordination


Bangor University

MSc Business with Consumer Psychology

Optional modules studied:

– Marketing Strategy
– Marketing Analysis
– New Venture Creation
– Consumer in Global & Digital
– Applied Consumer Psych with Channel 4

Xi’an University of Finance and Economics

BA of Journalism

Activities and Societies: Been running student society, in charge of social media operating, events operating.





  • Cat
  • Travel
  • Coffee


This blog will be writing about consumer insight and consumer psychology. If you are interested in.

Check out my Blog


Contact Me

Fell free to contact me in case of any question